Privacy Policy

Last updated: January 2026

This Privacy Policy explains how bettingsitescompared.co.uk ("we", "us", "our") collects, uses, and protects your personal information when you visit our website. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This website is intended for users aged 18 and over.

1. Information We Collect

We may collect the following types of personal information:

• Identity Data: name and email address if you contact us or subscribe to updates.
• Technical Data: IP address, browser type, device information, operating system, and approximate location.
• Usage Data: pages visited, time spent on pages, referral sources, and interactions with content.
• Cookie Data: information collected through cookies and similar technologies as described in our Cookie Policy below.

2. How We Use Information

We use the information we collect for the following purposes:

• Analytics: to understand how visitors use our website, measure performance, and improve functionality.
• Affiliate Tracking: to track clicks and referrals to third-party betting and casino sites, which may earn us a commission.
• Site Improvement: to personalise content, diagnose technical issues, and enhance user experience.
• Communication: to respond to enquiries or send requested updates where you have provided consent.

We rely on legitimate interests, consent, and compliance with legal obligations as legal bases for processing.

3. Cookie Policy

We use cookies and similar tracking technologies. The types of cookies we use include:

• Strictly Necessary Cookies: essential for the website to function properly.
• Analytics/Performance Cookies: such as Google Analytics, to measure traffic and usage patterns.
• Affiliate Tracking Cookies: to attribute clicks and referrals to our affiliate partners.
• Advertising/Marketing Cookies: to serve relevant offers and measure campaign performance where applicable.

You can manage or opt out of cookies through your browser settings or our cookie consent tool. Disabling certain cookies may affect the functionality of the website.

4. Third-Party Links

Our website contains links to third-party casino and betting websites operated by affiliate partners. We are not responsible for the privacy practices, content, or data handling of these external sites. We do not control how they collect, use, or share your personal information. We encourage you to review the privacy policy of every third-party site you visit.

5. Your Rights

If you are located in the UK or the European Union, under the UK GDPR and EU GDPR you have the right to:

• Access your personal data
• Rectify inaccurate or incomplete data
• Erase your data (the "right to be forgotten")
• Restrict processing of your data
• Data portability
• Object to processing, including for direct marketing
• Withdraw consent at any time where processing is based on consent

California residents may have additional rights under the CCPA/CPRA, including the right to know,